Thumb drives are available in a huge variety of fun and personalized options to fit any storage need. Designer Arwye Wan created the “Wine Stopper USB Memory Stick” to resemble a wine cork, while Dynamism was the genius behind the notorious Sushi drives, available in salmon, sea urchin, sake, and more. There is even a severed thumb drive. If body parts and raw food aren’t your style, more functional thumb drives can be designed in a variety of colors and styles to suit your personality.

Headlines on Microsoft’s $44 billion bid to buyout Yahoo almost read like a melodramatic love triangle between Microsoft, Yahoo and Google.
• Microsoft wants to win over Yahoo to compete against Google.
• Google calls Microsoft’s move a mockery of the Internet’s “openness and innovation.”
• Yahoo re-evaluates its worth. Says Microsoft undermines Yahoo’s value and rejects the offer.
• Does Microsoft feel scorned and defeated or is it biding, waiting for the next opportunity?

It’s a good thing marketers can take away several lessons from this tangled Web.
1. Alliances are healthy, but not at the sake of individuality: Companies are merging left and right, leaving great power in the hands of a few. If this trend continues, consumers will fall into the umbrella of one big corporation and individuality will be stifled. Marketers should work to preserve uniqueness and innovation. Consumers need a variety of products, services and experiences to fit their individual lifestyles.
2. Always, always keep your stakeholders informed: Yahoo Chief Executive Jerry Yang sent a message to employees, assuring them that leaders are trying to avoid a Microsoft acquisition. It’s important to keep employees and stockholders informed of the company’s position on major issues. When internal communication breaks down, the business could very well crumble with it.
3. A little “shock and awe” can up the ante. Microsoft’s bid made big news, and in the wake of the offer Yahoo’s share price rose 1.48 percent. Shaking up the marketplace can have positive or negative effects. Sometimes the market calls for a little (or big) change in order to re-shape the landscape for competitors and consumers. Here’s when it pays to be prepared no matter what side you are on. Always periodically evaluate your internal strengths and weaknesses and external opportunities and threats. You don’t want to be in for too big of a surprise.

For businesses with a .com domain, piggybacking on the high search authority of .edu or .org sites can improve search engine optimization. A business can earn a link on sites of area colleges, universities, or not-for-profit organizations that it has good relations with. (Keyword: Earn).

Seomoz.org says folks who receive such coveted links on .edu sites have four things in common:

1) they are generous with their time,
2) generous with their talent,
3) generous with their money, or
4) know a lot about an academic subject and are very good at writing about it.

Helping an organization with its Web site, writing professional articles that professors can recommend to their students, making donations in your business’s name or volunteering at charitable events are just some ways in which a business can earn a link. Earning a link on a .gov domain may or may not be more difficult, but try getting more involved with your city and state government through civic events. You never know when an opportunity can arise. The core tactic to earning links is to create a mutually beneficial relationship.