It’s a brand new year and the perfect time to reinvent your brand. A clean slate of possibility is out there waiting for you to grab it! There are endless ways to reinvigorate you brand identity but here are a few of my favorites.

1) Promotional Products
Being in the promotional products field makes it easy to recommend the use of promos. People really get excited about freebies and giveaways, so you should take advantage of that. A great way to keep people talking about your brand is to give an item that will be useful and keep you in mind. What better way to do that than with promotional products? It’s best to use quality, reusable products that people are interested in. Items such as, Aluminum Travel Bottles, Custom Biodegradable Pens or Reusable Grocery Bags will gain repeat brand exposure because they are everyday items that people use. Make sure your custom imprint is bold and noticeable and that the promotional products you choose are of a quality you feel represents your brand.

2) Social Networking
What better way to spread the word about your company or brand than social networking? If you don’t currently participate in online social platforms, now is the time to get started. Social networking is an effective way to engage your target audience, increase visibility and build relationships. Twitter, Facebook and LinkedIn are three terrific places to start making connections.

3) Creativity
Have fun with your advertising or marketing and create a buzz for your brand. You don’t necessarily have to reinvent the wheel. Try to come up with a great viral video or a tantalizing contest to get people interested. Anything that might spread the word about your business or brand will work. As mentioned earlier, unique promotional products are also a great way to get people talking. Customized Flash Drives, Printed Temporary Tattoos and Personalized Dog Tags are a few fun examples.

Start the year off right and start revitalizing your brand. Shop Absorbent, Ink. today!

I woke up this morning and realized that it’s President’s Day today. The holiday began as a day to celebrate George Washington’s Birthday but it has become a day to honor all of the individuals who have served as President. It has also become a day known for its outrageous President’s Day sales and a day that many people have off of work. Whether you are working today or enjoying a nice long weekend – why not use this time to reflect on the leaders of the past and the role they have played to shape our nation.

Thinking of President’s Day makes me think of branding. It’s important to have a brand that reflects the professionalism and message you are looking to convey. Quality business printing adds strength to your branding that can make a huge statement.  Absorbent, Ink. has an excellent selection of Presentation Folders that are perfect for revitalizing your brand and for making a notable impression.

Pocket folders are one of the most popular business promotions out there. They are extremely versatile, perfect for a variety of budgets and are an effective way to establish your brand or promote an event. Business folders may not lead America to victory like some of our previous presidents, but they can lead you to advertising success! Why not make a memorable impression and customize your very own business folders from Absorbent, Ink. We have everything you need to help your business rise to the top and look great doing it!

Kind regards,

Abby Ink

For businesses with a .com domain, piggybacking on the high search authority of .edu or .org sites can improve search engine optimization. A business can earn a link on sites of area colleges, universities, or not-for-profit organizations that it has good relations with. (Keyword: Earn).

Seomoz.org says folks who receive such coveted links on .edu sites have four things in common:

1) they are generous with their time,
2) generous with their talent,
3) generous with their money, or
4) know a lot about an academic subject and are very good at writing about it.

Helping an organization with its Web site, writing professional articles that professors can recommend to their students, making donations in your business’s name or volunteering at charitable events are just some ways in which a business can earn a link. Earning a link on a .gov domain may or may not be more difficult, but try getting more involved with your city and state government through civic events. You never know when an opportunity can arise. The core tactic to earning links is to create a mutually beneficial relationship.

A couple of days ago the president of Absorbent, Ink. talked to Small Business Trends Radio about how to get the most out of giving gifts to clients. They were nice enough to post the interview on their website.

Click here to listen to the interview.