With so many promotional products and corporate gifts to choose from, how does one make a decision? The labyrinth of promotional possibilities can be figured out through these easy steps.

First, one should recollect what particular industry they are working for. No, I am not insulting your intelligence by asking you to remember what building you go to from 9 to 5 Monday through Friday; I am asking you, however, to really focus and think about who the people you serve and work for are. Do they sell products from a phone or travel around a community? Do they provide a service or a product? Do they teach or are they taught? These simple details can help you provide the appropriate gifts for these people.

Second, make your gift something memorable. Give a nice wine set or food basket to the president of a company or present office workers with a bag of office supplies, a stress ball and a bag tag. Make sure the promotional items or gifts are things the gift receivers will actually use. Unique gifts and products are something that everyone at the very least can appreciate.

Last, remember you are trying to make an impact with the items you are giving. Something that you just randomly pick out from a Web site will not go over well. Talking over ideas with a company’s client service department can help you pick and create the perfect item for your employees or clients.

These three simple steps should help at least get you started in the promotional products and gift giving game. So go out there, look around, and call us if you need any help!

When video post-production house HDMG needed invitation reminders for their upcoming Help Do More Good party and silent auction for a Twin Cities’ non-profit, they chose Absorbent, Ink. for the job. They wanted a product that would not only remind guests of the party but also be used to advertise Help Do More Good. They found the perfect product in our 4” square Static Clings. “We rubber stamped the party info on the paper side of the cling, and sent them in funky recycled kraft envelopes,” said HDMG’s art director, Angella Kassube. “They were well received.” What a great idea!