It’s a brand new year and the perfect time to reinvent your brand. A clean slate of possibility is out there waiting for you to grab it! There are endless ways to reinvigorate you brand identity but here are a few of my favorites.

1) Promotional Products
Being in the promotional products field makes it easy to recommend the use of promos. People really get excited about freebies and giveaways, so you should take advantage of that. A great way to keep people talking about your brand is to give an item that will be useful and keep you in mind. What better way to do that than with promotional products? It’s best to use quality, reusable products that people are interested in. Items such as, Aluminum Travel Bottles, Custom Biodegradable Pens or Reusable Grocery Bags will gain repeat brand exposure because they are everyday items that people use. Make sure your custom imprint is bold and noticeable and that the promotional products you choose are of a quality you feel represents your brand.

2) Social Networking
What better way to spread the word about your company or brand than social networking? If you don’t currently participate in online social platforms, now is the time to get started. Social networking is an effective way to engage your target audience, increase visibility and build relationships. Twitter, Facebook and LinkedIn are three terrific places to start making connections.

3) Creativity
Have fun with your advertising or marketing and create a buzz for your brand. You don’t necessarily have to reinvent the wheel. Try to come up with a great viral video or a tantalizing contest to get people interested. Anything that might spread the word about your business or brand will work. As mentioned earlier, unique promotional products are also a great way to get people talking. Customized Flash Drives, Printed Temporary Tattoos and Personalized Dog Tags are a few fun examples.

Start the year off right and start revitalizing your brand. Shop Absorbent, Ink. today!

I got a knock at the door yesterday and was surprised by a bunch of school kids selling candy bars for their school fundraiser. They endearingly explained to me what the fundraiser was for and showed me the items they had available for purchase. How could I say no to such adorable kids? It was impossible. I ended up buying way too many candy bars, but at least it was for a good cause!

This made me think about all of the possible fall fundraising ideas on Absorbent, Ink. One of the most important elements of successful fundraising is making a profit. Whether you’re raising money for schools, churches, awareness campaigns, animal shelters, sports teams or charities, the most important aspect is profitability. Luckily, custom fundraisers offer great returns. Absorbent, Ink. has a great selection of products that are perfect for fundraising events. Here are a few popular choices:

Food and Candy Items have to be one of the most popular fundraiser items. It’s great to have an excuse to buy delicious treats, especially if it’s for a wonderful cause. Gourmet Snack Gifts can include personal chocolate bars, candy gifts, cookie tins and more. They’re the perfect fundraiser ideas to sweeten your profit margins. Check out our huge selection of delectable Food and Beverage Gifts.

Another outstanding fundraising promotion is Rubber Awareness Bracelets. Custom Silicone Bracelets were created as a fundraiser by the Lance Armstrong Foundation to help raise money for cancer awareness. They quickly became a popular fashion accessory worldwide and remain a sought after promotional item. Why not kick your fundraising campaign off right with Rubber Awareness Bracelets?

Custom Sports Bottles are an effective fundraiser idea. When they are imprinted with your logo or message they become walking billboards for your organization or event. They’re available in a wide variety of styles, including; aluminum water bottles, bike bottles, Nalgene water bottles, eco-friendly bottles and a whole lot more. They’re perfect fundraisers any time of the year.

Let Absorbent, Ink. help you get your fundraiser off on the right foot. Start shopping for Fundraiser Products and Business Promotional Items today!

Good luck,

Abby Ink

I don’t know about you, but I’ve been seeing internet based advertisements everywhere. It makes sense – the internet is booming! Being online is becoming a big part of people’s everyday lives. Whether it’s for work, leisure, or networking – the internet is the place to go. Social networking sites and location based services like Facebook, Twitter, Gowalla and Foursquare are becoming networking hubs for people of all ages. So, why not use promotional products to reach out to customers and help steer them to your online resources easily and effectively?

One highly effective and inexpensive promotional idea to help you advertise your online presence is Custom Drink Coasters from Absorbent, Ink. Paper Coasters are a great choice because they are cost effective, easy to distribute, and offer a large printable area to showcase your imprint. You can imprint your URL, RSS feed, Twitter link or Facebook URL directly onto our Bar Coasters for a simple promotion. One of the best ideas I’ve seen recently were the coasters Google gave out to small businesses to promote Google Places. I also love the idea of Custom Drink Coasters printed with QR codes that can be scanned to reveal text, a URL or other data.

In an effort to avoid the sizzling summer heat, I’ve been working on a project that keeps me indoors. Last month I set out to build a new computer. I did a lot of research, exhaustive price comparisons and finally ordered all of the necessary components. Everything arrived this weekend and it was finally time for the dirty work. After a lot of careful assembly and slightly frustrating software installation – it was complete. I’m happy to report that I’m the proud owner of a blazing fast, custom built computer. Pretty neat!

This project made me think about what a big part of our culture technology really is. It’s hard to escape it. Most of us are always connected whether it’s with smart phones, computers, tablets, social networks, Wi-Fi or GPS. That’s why it’s a great idea to promote using tech products. Absorbent, Ink. carries a large selection of products that will appeal to technophiles, teenagers and everyone in between.

One of my favorite products is Custom USB Flash Drives. They are a popular product that people love and they’re available in so many unique styles that it’s hard to find a better promotion. We carry USB drives in a variety of materials, including; bamboo, recycled plastic, silicone, brushed metal and wood. My absolute favorite is the adorable Robot Dude Flash Drives. What a great way to advertise!

More great promotional giveaways are iPad cases and laptop sleeves. Add your logo or artwork to any one of these cool Custom iPad Cases and people will practically fight over them. It’s the same way with Promotional Laptop Sleeves. These products keep your electronics safe and secure and they look great doing it. iPad and laptop sleeves are all the rage right now. They can only get better when paired with Computer Messenger Bags. Absolute perfection!

Oh, and don’t forget about my other favorite tech item – the digital picture frame. Promotional Digital Picture Frames are a fun way to showcase personal photos and a great way to advertise in style. They’re perfect for the home or office and make truly unique promotional items that people love. Check out Absorbent, Ink’s great selection of Corporate Gifts and technology promotions today and stay plugged into the current trends.

Until next time,

Abby Ink

I woke up this morning and realized that it’s President’s Day today. The holiday began as a day to celebrate George Washington’s Birthday but it has become a day to honor all of the individuals who have served as President. It has also become a day known for its outrageous President’s Day sales and a day that many people have off of work. Whether you are working today or enjoying a nice long weekend – why not use this time to reflect on the leaders of the past and the role they have played to shape our nation.

Thinking of President’s Day makes me think of branding. It’s important to have a brand that reflects the professionalism and message you are looking to convey. Quality business printing adds strength to your branding that can make a huge statement.  Absorbent, Ink. has an excellent selection of Presentation Folders that are perfect for revitalizing your brand and for making a notable impression.

Pocket folders are one of the most popular business promotions out there. They are extremely versatile, perfect for a variety of budgets and are an effective way to establish your brand or promote an event. Business folders may not lead America to victory like some of our previous presidents, but they can lead you to advertising success! Why not make a memorable impression and customize your very own business folders from Absorbent, Ink. We have everything you need to help your business rise to the top and look great doing it!

Kind regards,

Abby Ink

It’s that time of year again – tax time!  Last night I sat down determined to file my taxes. I gathered up all of my paperwork for the year and got my tax documents ready. I sat down, powered up my handy tax preparation software and filed electronically from the comfort of my home office. I was done in a matter of minutes and pleased to find that I’ll have a nice refund headed my way soon. Excellent! I realized that tax time is a great time to start saving. Seeing my tax return made me think – what better way to promote saving than with promotional piggy banks!

I checked out Absorbent, Ink. and discovered a great selection of imprinted piggy banks. The assortment includes everything from recycled piggy banks and sports shaped banks to plastic piggy banks and breakable ceramic piggy banks. Plastic piggy banks are an outstanding way to advertise businesses, especially financial institutions, tax preparation companies, credit unions, and banks. Custom banks are also perfect for educational campaigns and for encouraging people of all ages to save.

As you can see, personalized piggy banks make a fun and practical promotional investment any time of the year. Give the gift of saving with custom coin banks from Absorbent, Ink.

Start saving,

Abby Ink

A new year is here and that means it is the perfect time for a fresh start! The new year means brand new resolutions and the feeling of endless possibilities. It is a great time to reflect on the past and make changes to better ourselves. This made me start thinking about great promotional ideas for the new year. Luckily, Absorbent, Ink. carries a huge selection of Business Promotional Items and gifts that will get used all year long.

Since I spend a great deal of my time in the office at work, my favorite gifts to give are corporate or business promotional items. Desk accessories are my top choice for co-workers. Absorbent, Ink. has many to choose from, including; business card holders, calculators, personalized notebooks, pen cups, and desk gift sets.

Personalized drinkware is also a very popular promotion. People love to receive drinkware and it will get continuous use. You can easily perk up your promotions with custom coffee cups, personalized glassware, sports bottles and travel tumblers.

Speaking of travel, wait until the travelers in your life get a hold of printed travel promotions. We have everything from luggage bag tags and travel clocks to travel bags and promotional key rings and more.

Start your year off right and make a fantastic impression with products from Absorbent, Ink!

Yours,

Abby Ink

I just got back from a fun filled Labor Day weekend. What a great holiday! My family flew in from out of state and we relaxed and reminisced all weekend. It was a nice chance to unwind and re-energize without having to travel. Don’t get me wrong, I love to travel, but sometimes it is nice to stay close to home. Luckily, my family came to me this year and the only traveling I had to do was to pick them up at the airport. While we waited for the luggage to show up, I spotted all sorts of eye-catching luggage tags. Leather luggage tags, bright plastic tags, full color tags and even metal luggage tags circulated the baggage claim carousel. It made me realize just how effective luggage tags can be and the advertising potential that they have.

You want to make sure no one mistakes your luggage for their own, right? Luggage tags will ensure that. They’re perfect for identifying your luggage, and offer an effective way for getting your custom imprint seen around the globe. Absorbent, Ink’s personalized luggage tags come in different styles, shapes and materials that can be customized with any artwork, logo or slogan. They’re perfect for giveaways, corporate gifts, travel promotions, fundraisers and advertising campaigns.

So next time you find yourself in the airport, take a look around and watch all of the custom luggage tags go by. You just might find something interesting.

Safe travels,

Abby Ink

I recently went on a relaxing vacation to the beach for a few days. I love summer! Taking a couple of days off work to enjoy the weather and just unwind is exactly what I needed to recharge. When I went to check into my seaside hotel, I was handed a custom printed key card holder that contained my hotel key. Not only did the holder safely store my key away, but it also included the numbers for room service, nearby restaurants and check-in times for the hotel. “What a neat promotional idea!” I thought to myself. I guess it is hard to leave work behind, even when on vacation.

When I got back from the beach I had to check Absorbent, Ink. to see if I could find any hotel key card holders. I was pleasantly surprised to find them, along with really nifty key card envelopes, gift card holders and key card wallets as well. What an easy way to advertise!

I started thinking about all of the possibilities for key card holders. They’re perfect for hotel and motel keys, business gift cards, travel programs, casinos, resorts and tourist attractions. They can be customized with logos, travel information, check-out times, important phone numbers and more. Key card wallets are so simple, yet they have so many possibilities and are perfect for a variety of promotions.

Keep your eyes peeled for fantastic promotional ideas, because you may be surprised by what you find… even when you’re on vacation. Imagination is the key to making your advertising stand out.

Here’s to fresh ideas,

Abby Ink

Are you looking for an effective way to grab attention and promote your brand or event? Custom promotional products are just what you’re looking for! By giving away or promoting with printed items you are increasing your brand exposure and increasing your chance for future success. Try these tips to help you better realize what you’re looking for and ensure you choose the right promotional products.

Know your Budget
An important first step when selecting the right custom promotional products is to determine your budget. When you have established your advertising budget you can determine how much per piece you have to spend. This will help you know what price point to look for. Regardless of your budget, advertising with printed promotions does not have to be expensive. There are promotional products available for every budget. If you’re looking to hand out a few upscale gifts for special occasions, there are plenty of custom promotional products to choose from. If you’d rather give away a large volume of inexpensive items, there is a huge selection of low-cost items available. Strive to promote with the highest-quality products you can afford to ensure your products make a great impression and are reliable.

Know your Identity
Promotional products are meant to advertise an event, display a logo or carry a message. These customized items should represent your organization, your event, or your business. It’s a great idea to figure out how you want to convey your message or what impression you want to leave. Do you want to make a professional impression? Do you want a unique product that recipients can have fun with? Do you want to give a functional gift and show your practicality? The possibilities are endless with promotional products.

Know your Target Audience
It’s essential that your promotional items resonate with recipients. Try to know and understand your audience. What age groups are you trying to appeal to? Is there a specific business market you are aiming for? At what venue will you be distributing your product? You want to interest people in your brand, and knowing what your target audience wants is an important part of your success. For instance, if you’re focusing on advertising to eco-friendly groups, green keychains, corn plastic mugs or seed infused items would be a smart choice. However, if you’re marketing to tech minded individuals; customized flash drives may be a great choice. Get to know the individuals you’re trying to reach and your promotional advertising will be more successful.

Advertising with custom promotional products is an important part of marketing your company or brand and it can make a huge impact on your sales and customer base. A little research into your target audience can go a long way. Every business is unique, so it’s best to determine what products are best for you and your company and focus on that market. So, start thinking about whom you’re trying to reach, how much you can spend and what you are trying to achieve and your endeavors are sure to be a success!