Sitting at a phone all day and taking orders from customers who are in assorted moods can be a demoralizing job. Customer service representatives deal with customers who do not know what they want, customers who want what they cannot get and at times, customers who are unaware of what a business actually sells. These various factors make customer service a difficult profession.

Representatives who answer the phones for your business, however, may be more important in the public’s viewpoint than anyone else in the company. When customers call a promotional products and corporate gifts company, they should be treated in a respectful manner.

Problems come in various shapes and sizes. Customers can be disappointed that the spacing on the 100 cups they ordered is not wide enough or that the seat cushions they purchased are not the correct hue of red. Each of these issues, no matter how small or trivial they seem, are important.

Every issue a customer service department deals with should be done so with care and honesty, that-as cheesy as it sounds-comes from the heart or at least the heart of the company. In the article “Communicating with Credibility” on EmergingLeader.com, Christine W. Zust said, “When a message is communicated from the heart, it is more believable.” Zust said that leadership that deals with and accepts full responsibility for their words and actions from the beginning are the most successful.

Another definite way to lose a customer is if your company customer service representatives have an air of indifference. In the article How to Enhance Customer Service in the e-magazine Customer Service Professionals, Bill Gessert, president of TeleSolutions Consultants LLC, said, “68% of customers who stop doing business with you do so because of a perception of indifference. If customer service is not your passion, it will be for your competition.” Indifference or a lack of enthusiasm is something to avoid; don’t let it bring down your company.

The last thing that should be maintained by customer services and a company concerns employees who think of the ideas a company presents. This does not directly pertain to those answering the phone, but it does concern those who write the company’s newsletters, emails, blog, and those who come up with and design the products the company sells. A monthly newsletter that goes out to customers and gives them new market trends, product ideas and special company discounts can help a customer feel like they are in touch with a company. In the article “The Keys to Delivering World-Class Service” in the e-magazine Customer Service Professionals, Jay Lipe said, “In a recent study by Jupiter Research, 33 percent of all Internet companies surveyed took three days or longer to get back to customers that had e-mailed for help.”

Customer service is a department at a company that should not be ignored. Merely hiring someone who has the ability to pick up a phone is not enough to maintain and build a customer base. Hiring people who have the ability to maintain an honest message, having employees who care and who are able to interact and assist customers with specific products and interact with a customer will.

With so many promotional products and corporate gifts to choose from, how does one make a decision? The labyrinth of promotional possibilities can be figured out through these easy steps.

First, one should recollect what particular industry they are working for. No, I am not insulting your intelligence by asking you to remember what building you go to from 9 to 5 Monday through Friday; I am asking you, however, to really focus and think about who the people you serve and work for are. Do they sell products from a phone or travel around a community? Do they provide a service or a product? Do they teach or are they taught? These simple details can help you provide the appropriate gifts for these people.

Second, make your gift something memorable. Give a nice wine set or food basket to the president of a company or present office workers with a bag of office supplies, a stress ball and a bag tag. Make sure the promotional items or gifts are things the gift receivers will actually use. Unique gifts and products are something that everyone at the very least can appreciate.

Last, remember you are trying to make an impact with the items you are giving. Something that you just randomly pick out from a Web site will not go over well. Talking over ideas with a company’s client service department can help you pick and create the perfect item for your employees or clients.

These three simple steps should help at least get you started in the promotional products and gift giving game. So go out there, look around, and call us if you need any help!