I am not really a huge fan of exercising. I don’t mind it, but it’s not the first thing on my mind when I wake up in the morning. But realizing that exercise is essential to maintaining a healthy lifestyle, all I need is a little prodding (OK, sometimes a lot) to get into my exercise gear and head to the gym. But on days when I get off work late or when it’s raining and I don’t feel like stepping out of the house, I feel I have a legitimate excuse to skip exercising (Oh, happy day!). I leap at the opportunity to turn into a couch potato and spend the rest of my day in front of the T.V.

But one fine day, my boss just had to go and ruin my bliss. He handed out exercise mats and pedometers to all the employees and gave us all some good news (at least that’s what he thought it was). He happily informed us that research proves that when your employees exercise, it reduces absenteeism and improves the quality of work. Yoga in particular provides mental AND physical relaxation so, according to him, it’s the perfect exercise for us. So a friend of his, who is a hot-shot yoga instructor, was going to come in once a week and give us lessons free of charge. At that moment, I could actually see all my exercise-free days jumping out the window.

So, if your organization is looking for ways to get your employees to exercise, too, then Absorbent, Ink. has got you covered. Exercise and yoga mats and pedometers will definitely give your employees a push in the right (??) direction.

Oh, in case you are wondering … yes, I am still holding a grudge against my boss. It’s getting smaller. Like my tummy.

Still running,

Abby Ink

Tags: branding, fun, health and medical, Marketing

Tags: branding, fun, health and medical, Marketing
Posted in Promo Ideas