When the first Harry Potter book came out in 1997, I was instantly hooked. A kid’s book, you say? I have seen nine-year-olds, 16-year-olds and 53-year-olds reading Harry Potter and we all love it just the same. I have read every book (at least twice by now), so you can guess that when the movies came out, I was ecstatic! I was also a part of every midnight book release and movie premiere whether I was at the front of the line or crowded somewhere in the middle.

The last midnight premiere I attended was in July 2007, when the fifth installment of the film was released, and boy, did that turn into an interesting event! It was a warm summer night and as I approached the movie theater, I saw that the line was already backed up into the entire parking lot, making its way to the entrance of a local Hooters restaurant (how appropriate and magical). All of my friends were being less than fun this particular weekend, so I ventured to the movie alone with a shimmer in my eye and a pep in my step (and a lightning scar on my forehead that only I knew existed).

When I reached the line I was surrounded by wannabe witches and wizards of all shapes and sizes. It was intimidating, but I stood my ground. Just because I was alone in this Muggle-polluted situation didn’t mean I had to feel insecure about it. But the line became more and more crowded and the space around me was becoming smaller and smaller. Suddenly, I was experiencing an extreme case of claustrophobia. I was gripping my movie ticket so hard it had become sweaty and crumpled. I closed my eyes and thought about wands, incantations, butterbeer and the Great Hall’s famous feasts, but none of it helped.

Finally, they began to let the hordes of people into the various theaters showing the premiere that evening. My stress levels did not get any better. As if standing in the line surrounded by kids hadn’t been hectic enough, I was now literally fighting and thrashing my way to a seat. You would think finding one seat for yourself on a solo date to the movies would be easy. Hardly. You see, during midnight premieres of movies (especially movies with younger followings), children tend to travel in large groups and save 13 seats or so. After tripping over four people, spilling a bucket of popcorn and almost falling down the stairs entirely, I was able to find a lone seat in the nosebleed section. I was content at last!

There is no need to go into the details of my actual viewing experience or discuss the confusing and crowded walk out to the car – all of these things can be left to your imagination. But I will say that after this entire situation was all said and done, I realized something. These midnight movie premieres, although exciting and fun, can cause a lot of anxiety. Instead of using my ticket stub as a stress reliever, I thought, it would’ve been nice to have something else to squeeze in my hand.

Then it hit me. EUREKA! Companies wanting to promote their names and also appeal to what will be one of the biggest movie outings this summer would be wise and ahead of the game to order Wizard Stress Balls as a fun, interactive product to hand to their clients during this “Harry Potter” summer season. These little stress balls are shaped like a wizard who looks like a mix between Merlin and Dumbledore himself! They are the perfect promotional product for a movie event such as this. With the newest installment hitting theaters this July (like a month away!), waving your company’s wand and imprinting these Wizard Stress Balls with the company name would reach your Harry Potter-addicted customers in an understanding and very outside-the-box type of way. Whether your clients hand the product off to their children or keep it for themselves to remain calm during the premiere, these Wizard Stress Balls will work magic to make any stress disappear.

Remember… “It is our choices … that show what we truly are, far more than our abilities,” Dumbledore says. Choose this promotional product, and your stressed-out-from-attending-a-movie-premiere clients (and their children!) will thank you for the rest of their Muggle lives.

Wands up!

Abby Ink

Tags: fun, Marketing, parties

Tags: fun, Marketing, parties
Posted in Marketing, Promo Ideas