Marketing tips during a slow economy
December 10th, 2008 by jacintaI just filled up my gas tank for a little over $15 bucks yesterday. Great for me but experts say its a sign of how bad the economy is right now. Oil is selling at 43 dollars a barrel! Nobody is spending money.
Here are a few tips for your business to help increase awareness and sales:
-Emphasize the value of your product or service to your customers. With budgets being tight, people want to know how a product or service will benefit them.
-Offer coupons and sales. Everyone is looking for a good bargain right now. Show you care by giving them one.
-Studies have shown that companies that keep or increase their spending on marketing during a recession end up in better shape at the end of a recession. The average cost-per-impression of a promotional product is $.0004, according to a recent ASI study. Of the surveyed respondents, 84% remembered the advertisers of the promotional product they received.
Tags: branding, promotional products
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