Marketing tips during a slow economy

December 10th, 2008 by jacinta

I just filled up my gas tank for a little over $15 bucks yesterday.  Great for me but experts say its a sign of how bad the economy is right now.  Oil is selling at 43 dollars a barrel!  Nobody is spending money.

Here are a few tips for your business to help increase awareness and sales:

-Emphasize the value of your product or service to your customers. With budgets being tight, people want to know how a product or service will benefit them.

-Offer coupons and sales. Everyone is looking for a good bargain right now.  Show you care by giving them one.

-Studies have shown that companies that keep or increase their spending on marketing during a recession end up in better shape at the end of a recession. The average cost-per-impression of a promotional product is $.0004, according to a recent ASI study.  Of the surveyed respondents, 84% remembered the advertisers of the promotional product they received.

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