During Christmas time UNICEF runs information booths at local shopping centers.  They wanted to get in contact with people to teach them about the dangers of landmines.  Their solution was stickers with self-adhesive topsides, with one side looking like the floor and the other looking like a landmine. They placed them on the floor and when people removed them they discovered the landmine picture on the bottom and were informed that in other countries they would have been mutilated at that moment.

The results:- Visits at the booth doubled compared to 2006 – Sales of UNICEF items at the booths (cards etc.) increased by approx. 20% compared to 2006.

Source: Direct Daily

Tags: Marketing

Tags: Marketing
Posted in Marketing