Stuck in the wrong job?
July 28th, 2008 by Jennifer
Toys not only inspire young children, but motivate adults who are in the wrong career, as well. A direct mail campaign for Monster.com emphasized the importance of a job that fits by distributing packages of toy soldiers containing one gun-wielding pink ballerina. The bag reads, “Stuck in the wrong job?” Apparently a lot of people felt like the ballerina in the soldier bag because new IP visits and registration increased significantly.
Source:Direct Daily
Tags: fun, mailers, Marketing
Posted in Promo Ideas
May 27th, 2009 at 10:41 am
another really wonderful advertisement in my mind. you know what they say, “if you do what you love, you’ll never have to work a day in your life.” i hope that ballerina was eventually recruited by a dance company.