We did some research to figure out just how much McCain and Obama are spending on promotional products.  According to OpenSecrets.org,  McCain has spent $4.5 million on materials for the 2008 campaign with $322,089 going toward t-shirts, buttons, bumper stickers, yard signs, etc.  Obama has spent $5 million on campaign materials with $648,955 going toward t-shirts, buttons, yard signs, etc.

 It looks like the Obama campaign understands the power of promotional products.  However, if they need any consulting they should contact us

Toys not only inspire young children, but motivate adults who are in the wrong career, as well. A direct mail campaign for Monster.com emphasized the importance of a job that fits by distributing packages of toy soldiers containing one gun-wielding pink ballerina. The bag reads, “Stuck in the wrong job?” Apparently a lot of people felt like the ballerina in the soldier bag because new IP visits and registration increased significantly.

Source:Direct Daily

A marketing concept at the coffee shop chain Oh It’s Fresh! proves that some things are better said with pictures than with words. Single portions of milk distributed within the coffee chain feature the image of a milk cow’s udder, giving the impression that you’re getting milk straight from a Holstein. Although it’s borderline disturbing, you definitely can’t miss the message.

Source: I Believe in Advertising