Just in case!

June 6th, 2008 by Jennifer

Providing solutions before there’s a problem can really get attention. The Eatalica restaurant wanted to spread the word of a new and extremely juicy burger. Direct mail was sent to customers featuring a “Just-in-case” pouch with a stain-removing wipe. This tactic created positive feelings, a sense of the burger’s excessive juiciness, and lots of referrals.

There are lots of ways to send solutions before there’s a problem:
Sunscreen key chains for an outdoor event
Seat cushions for a sporting event
Coffee set for a late night event

Source: (Direct Daily)

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