Just in case!June 6th, 2008 by Jennifer
Providing solutions before there’s a problem can really get attention. The Eatalica restaurant wanted to spread the word of a new and extremely juicy burger. Direct mail was sent to customers featuring a “Just-in-case” pouch with a stain-removing wipe. This tactic created positive feelings, a sense of the burger’s excessive juiciness, and lots of referrals.
Source: (Direct Daily)