“Prom”-o Marketing

April 1st, 2008 by Abby Ink

For every teenager attending Prom, finding the perfect dress, tuxedo, accessories and hairstyle is half the battle and half the fun. With so many brands in the retail, salon and spa market, it is becoming more and more difficult to entice the teen audience. Today’s teens are attracted to quality and instant gratification, so short promotional messages that capture their attention work best. For example, a promotional product imprinted with a brand’s logo and a “Buy one get one” promotion has a higher perceived value in consumers’ minds versus a flyer printed with the same information. For Prom season, businesses like retailers and salons can use promotional products to attract teens searching for their perfect Prom essentials.

A great promotional product for salons and spas is a Manicure Kit. It is a fun and practical product that reminds teens to visit your salon for all their cosmetology needs before the big night.

A Compact Mirror is a creative product that retailers can use to attract new customers. Imprinting a brand logo and the message, “Come see yourself in our dresses,” encourages teens to explore the products a retailer has to offer.

Don’t forget about the fellas! Shoe Polish is a small, but essential item. It is a great product to remind the guys to visit a tuxedo shop for all their Prom needs.

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