To Be or Not To Be…Traditional, That Is.December 20th, 2007 by abbie
Marketing is constantly evolving and adopting new strategies to reach people. Traditional media, such as television, radio, newspaper, magazine and mail flyer advertising, are not as popular as they once were. Some consumers even find traditional advertising annoying.
A recent survey by IBM titled “The End of Advertising as We Know It,” found that “Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising.”
Alternative advertising refers to marketing that uses unconventional methods, such as text messaging via cell phones, viral advertising on the Internet or social networking through Web sites like MySpace and Facebook.
Here is a list of more alternative advertising ideas from Kaboom Advertising:
- Street teams
– Street Stunts
– Pop-up lounge
– Guerilla Signage
– Promotional Materials
– Event and Conference marketing
– Mobile marketing and Video interactive marketing
Alternative Internet Marketing Strategies:
– Blog marketing
– Email marketing
– Online media buying
– Source http://kaboomadvertising.com
Although new marketing strategies are constantly emerging, traditional strategies do not have to disappear, but evolve.
Consider sending out a street team to spread the word about your new company and send traditional mail fliers to local companies. This strategy allows you to reach the general public with an alternative marketing strategy with the street team and helps you to get local business recognition with a traditional flier.
Alternative advertising is new and exciting, but some traditional methods are still useful. Update your flyers with your Web site address or send out a monthly email with insider news about your company. Using a mix of alternative advertising and traditional advertising is an effective way to get your brand recognized.