Archive for December, 2007

Video: Holiday Decorating with Absorbent, Ink.

Friday, December 21st, 2007

We went all out this year to celebrate the holidays! Each department came up with a way to decorate their section, and had a blast doing so. We’ve created a short video for our customers and friends to see how we got in on the fun this year!

To Be or Not To Be…Traditional, That Is.

Thursday, December 20th, 2007

Marketing is constantly evolving and adopting new strategies to reach people. Traditional media, such as television, radio, newspaper, magazine and mail flyer advertising, are not as popular as they once were. Some consumers even find traditional advertising annoying.

A recent survey by IBM titled “The End of Advertising as We Know It,” found that “Traditional advertising players risk major revenue declines as budgets shift rapidly to new, interactive formats, which are expected to grow at nearly five times that of traditional advertising.”

Alternative advertising refers to marketing that uses unconventional methods, such as text messaging via cell phones, viral advertising on the Internet or social networking through Web sites like MySpace and Facebook.

Here is a list of more alternative advertising ideas from Kaboom Advertising:

- Street teams

Street Stunts

Pop-up lounge

Guerilla Signage

Promotional Materials

Event and Conference marketing

Mobile marketing and Video interactive marketing

Alternative Internet Marketing Strategies:

Blog marketing

Email marketing

Online media buying


Although new marketing strategies are constantly emerging, traditional strategies do not have to disappear, but evolve.

Consider sending out a street team to spread the word about your new company and send traditional mail fliers to local companies. This strategy allows you to reach the general public with an alternative marketing strategy with the street team and helps you to get local business recognition with a traditional flier.

Alternative advertising is new and exciting, but some traditional methods are still useful. Update your flyers with your Web site address or send out a monthly email with insider news about your company. Using a mix of alternative advertising and traditional advertising is an effective way to get your brand recognized.

Ways to Earn Links From .edu and .org Web Sites

Tuesday, December 11th, 2007

For businesses with a .com domain, piggybacking on the high search authority of .edu or .org sites can improve search engine optimization. A business can earn a link on sites of area colleges, universities, or not-for-profit organizations that it has good relations with. (Keyword: Earn). says folks who receive such coveted links on .edu sites have four things in common:

1) they are generous with their time,
2) generous with their talent,
3) generous with their money, or
4) know a lot about an academic subject and are very good at writing about it.

Helping an organization with its Web site, writing professional articles that professors can recommend to their students, making donations in your business’s name or volunteering at charitable events are just some ways in which a business can earn a link. Earning a link on a .gov domain may or may not be more difficult, but try getting more involved with your city and state government through civic events. You never know when an opportunity can arise. The core tactic to earning links is to create a mutually beneficial relationship.

Absorbent, Ink’s Christmas Wish List

Friday, December 7th, 2007

Dear Santa.

How are you? I know that you and the elves are busy, but we’ve had some
difficulties tracking down a Wii for our kids. If you or the elves are able
to track one down for me, I’d be much obliged. I’ll even leave you some
extra Oreos this year.

And by the way, our kids are concerned that you won’t be able to find the
tree this year as it’s not right next to the fireplace. Once you come down
the chimney take a left into the sun room. You can’t miss it.

But that’s for the kids. Here’s my wish list for Christmas.

1. Our industry is facing an interesting challenge. Lead. It seems to be
everywhere. Certainly it’s everywhere in the news. Please help our industry
develop some clear cut guidelines concerning lead. And please help our
government agencies to develop ONE standard test so that we can get
consistent information across the board. We will be asking our suppliers to
provide us with documentation concerning their products, imprinting
techniques and testing procedures.

2. We need more green. And I don’t mean money. Though that would be nice
too. Our customers are wanting more eco-friendly products. And luckily our
suppliers seem to be stepping up to this challenge, slowly but surely. But
it would be really nice if our industry could develop some standards for
what is considered “green”. And if our suppliers could more easily supply us
with information concerning recycled content and a product’s ability to be

3. Globalization is here to stay. And I understand the many benefits
including better pricing for our products for our customers. But we still
have a number of customers who would prefer to “buy American”. Plus when we
face certain challenges within our industry (see number one above), other
countries do not always play by the same set of rules. We need our suppliers
to be more transparent with their products. We need to know when products
are imported. And we especially need to know when products are imprinted
outside of our country.

Thank you and safe travels this holiday season. And I was just kidding about
the Oreos. You know that I always leave you plenty of Oreos and a Diet Coke.


Lee Eldridge
Absorbent, Ink.

Gift Ideas to Help with the Holiday ‘Hangover’

Thursday, December 6th, 2007

Keep the winter blues at bay

The holiday season is an extremely difficult time for anyone. According to therapist Joe Kort, “After the holiday season is over, many people suffer from depression. The fast pace to get presents, visit with family, send out cards and get school and work business done keeps the depression at bay. However, returning to work and school, dealing with the family issues which surfaced over the holidays and facing the winter blues can be very depressing.”

When the after-holiday doldrums set in, what is a manager to do? How can you motivate your employees to keep up the good work that they did all year long? Here are a few great ideas for your company to keep productivity up and the post-holiday doldrums down:

1. Candy gifts
After the holidays, everyone begins to miss the treats they received just a few days ago. Candy gifts are a great motivator and comfort to a worker who needs a little pick-me-up in the middle of the day. It is a small token of your company’s appreciation and can convince the employee that you care, even after the holidays.

2. Hand sanitizers and soaps
The period during and directly after the holidays is prime cold and flu territory. Keep your employees healthy by giving them hand sanitizers and soaps. Your employees will appreciate the gesture and the disease prevention.

3. Relaxation products
From bath salts to massagers, relaxation products are a great way to help your employees get through those post-holiday blues unscathed. Not only are they ideal after the relatives leave town, but they are a treat after a long day at the office. Relaxation products will be a reminder that the company cares about their mental health.

4. Yo-yos
It may sound silly, but a yo-yo is a timeless and ageless gift that your employee will enjoy for a long time. It is a great tool while brainstorming because it keeps the employee’s hands busy and eases the pressure exuded by deadlines. Yo-yos are a great break time accessory and an easyway to boost morale.

5. Ceramic mugs
The smell of freshly brewed coffee is always a great pick-me-up, but when coupled with a brand new ceramic mug, the effect is doubled because it is also aesthetically pleasing.

Pep talks are great for motivating employees, but they only go so far. A small gift can be a fantastic way to motivate and cheer up your employees. Let your employees know that you are thinking of them, even after the holidays have ended.

Podcast: Maximizing Your Corporate Holiday Gifts Impact

Thursday, December 6th, 2007

A couple of days ago the president of Absorbent, Ink. talked to Small Business Trends Radio about how to get the most out of giving gifts to clients. They were nice enough to post the interview on their website.

Click here to listen to the interview.