Tradeshows
General Information
According to the Center for Exhibition Industry Research (CEIR), there are approximately 13,000 tradeshows and exhibitions held each year. Tradeshows are a great place for businesses to educate consumers about their products and services. Getting your name in the hands of potential customers with promotional products will get your name remembered later.
Courtney Garner, director of public relations for ASAE, notes, “There’s so much buying power at a trade show, and it’s your one opportunity to meet with everyone at once. You can see all the competition. You can touch and feel the product. For a lot of people, their association’s annual meeting is their one-stop shop to do all of that.”
Businesses are beginning to steer away from traditional marketing gimmicks. Combining creativity with promotional products can really make your business stand out at a tradeshow. Interesting products will draw potential customers to your tradeshow booth. The more buzz and curiosity you can create, the more people you will attract.
Depending on your allotted budget, there are many different products that your company can choose to distribute. Typically, a company will spend anywhere from $1 - $5 on an individual promotional item. Keep in mind that if you can get your name or logo onto a bag or unique gift that stands out, your message will be continuously displayed as potential consumers circulate past the rest of the booths at the tradeshow.
Helpful Tips
- Be creative.
- Relate your promotional products to your business.
- Create two different sets of promotional giveaways, one for good leads and one for serious prospects. You may want to spend a bit more on promotional products for serious prospects since they may spend more money with your company.
Suggestions for Tradeshow Giveaways
- Bumper Stickers
- Buttons
- Balloons
- Pens
- Pencils
- Stadium Cups
- Key Chains
- Magnets
- Clocks
- Tote Bags
- Plastic Bags
- Corkscrews
- Stress Balls
- Magnetic Business Cards
