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On-target products during off-season months
The major holiday season has come and gone. No more wrapping paper and packing peanuts flooding your office closet. No more confetti and champagne corks left to sweep out from under your desk. You’ve now entered the down-season where spending decreases and everyone falls into the winter blahs. What do you do to keep your company sharp and exciting? Create a promotional item giveaway schedule that recognizes the lesser celebrated months and holidays.
In an annual promotional item marketing campaign, maintaining awareness through traditional advertising can get difficult during down-times and off seasons. Flighting during this time drops and consumers see less of your brand. Also, your traditional ads begin to lose their initial edge due to overexposure of the same advertisement if it does not have an evergreen theme. Finding a way to retain the attention of your clients can get difficult if you don’t take a different approach. Promotional items can shake things up a bit and bring more excitement during the slower months. Not only do promotional items add excitement, promotional items in general, can increase and strengthen awareness and remind your clients exactly why they love you.
Sure you can go along with industry trend and send out promotional items for Valentine’s Day, St. Patrick’s Day and Cinco de Mayo. When you choose the right promotional item, these holidays can prove a successful time to profit. Consider making a change and think outside of the box. Correlate your promotional item with the theme of a given month so you can stand out in the memories of the clients. If you don’t have a large enough budget to have a monthly schedule for promotional item giveaways, start with three or four of your favorite months and promotional items.
Consider the following when investing in a non-traditional annual promotional item giveaway schedule:
February: Responsible Pet Owner Month
February isn’t about loving only your spouse, children and friends, it’s also about showing appreciation to people who take good care of their animals. Choose a promotional item that rewards both the owner and the pet, while at the same time reminding your clients about your dedication and appreciation to them.
March: National Peanut Month
From peanut butter to chocolate covered peanuts and plain old salted shell peanuts, March let’s you treat your clients to a universal feel-good snack. Send your clients a jar of peanuts to say hello and thanks. It’s a good time to get them excited for baseball season since spring training kicks off in March also.
April: National Anxiety Month
Stress and anxiety can be a killer, especially around tax time. So consider sending your clients a gift bag filled with branded promotional items like soothing teas ,stress balls and aromatherapy candles so they can get out of April anxiety free.
May: National Good Car Care Month
Any mechanic will tell you that good car maintenance increases the life and overall performance of your car. Encourage this by putting your name and logo on promotional items like ice scrapers and funnels .
June: National Ice Tea
June 22, the longest day on the calendar and the summer solstice official mark the beginning of summer. With the summer come pools, BBQ’s and ice tea. Get behind this fun loving month and theme by sending you clients promotional items like plastic pilsner glasses and tea sets. Let them know you want them to enjoy a nice refreshing break courtesy of your company.
July: National Tennis Month
This month means more than just fireworks and beer and bratwursts, it’s about enjoying yet another summer pastime, tennis. To increase your reach and exposure in July, Give your clients gift baskets with promotional items such as labeled sport towels, water bottles and even a set of tennis balls. You’ll take their minds off the left over potato salad and put in on your company.
August: National Golf Month
Could there be a better time to get the attention of your clients? The popularity of the sport makes it so easy to find promotional golf items to brand and send to your clients. This offers a great way to show appreciation for their business and keep them thinking about you on the greens. Logo promotional items like golf balls, putters, tees and towels. Give them in honor of National Golf month!
September: National Courtesy Month
Give a gift of thanks to your loyal customers to follow the theme of the month and prepare them for the fall. Think practical, maybe a promotional item like a branded umbrella or new travel mug. Both of these promotional items can appease your audience and get your business the recognition you want.
When your company feels the need to put some extra energy in your promotional item campaign, look to promotional items that have an interesting and unique theme. Promotional items given on a themed schedule keeps your company at the top of our clients’ minds year-round because they produce such positive outcomes. These promotional items will put your business in front of your clients and audiences during the off season holidays and generate increased exposure, recognition and perception of your brand.
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