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Multi-purpose marketing: The 2-in-1 promotional product
Recently, in both the entertainment and promotional products industry, companies and individuals have started using promotional products in more than one way—thus getting more for their money. Event and party planners use promotional products to not only stand out with an original idea and approach, but to make their budget dollars go further. Use promotional products in this way to not only save money in your budget, but also, join the ranks of the likes of Sean “P.Diddy” Combs as a noted innovator when it comes to party throwing.
Advertising and event promotions can get the word out about you and your event, but promotional products offer an avenue for more freedom and creativity. Choose a promotional product that can serve more than one purpose at your event. If you are planning a wine tasting event, use a promotional product that can serve as your invitation as well as a gift for your attendees. On a wine glass, engrave your name, event and time and place. This gives both the company and event a sense of class and sophistication. It shows that your company can use inventive and creative ideas and promotional products to reach different audiences. This gets your guests excited and curious about the event so they absolutely can’t miss it.
By using a promotional product as an invitation, your company and product get more use and have a longer shelf life. The promotional product remains visible for weeks before and after the party. If you choose a reusable promotional product like a champagne flute, every time the guest uses the promotional product they will remember you and that specific event. Promotional products that serve as invitations have a timeless appeal that will generate constant branding and recognition of your company. A promotional product can build product and brand loyalty especially when connected to a memorable event. Your clients and guests will want more of you when they realize the extent to which you would go to please them.
Furthermore, when you use a promotional product for more than one purpose at an event, you can save some event budget dollars. Many components play an important role in creating a successful event. You must include the invitation, printed materials like posters, napkins and coasters and awards and plaques, and the ever important gift bag. In order to save money without cutting corners consider combining the function of the promotional products. Instead of just serving as the invitation to your event, choose a product that works as both the gift and the invite. This saves you some stress and thanks the guests for coming before the event even starts.
At P. Diddy’s 29th birthday party, he used a promotional product as an invitation and gift for his guests. They received a leather-bound photo album filled with pictures of his previous parties. So, for your next event consider pulling a “Diddy” and combine the purpose of your promotional product. Get creative and practical at the same time to stand out and make a positive impression for your brand on your entire audience.
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