Mardi Gras promotions for restaurants and bars
Although the holidays are over, Mardi Gras is just around the corner. Mardi Gras, and Carnival, the time period in-between Christmas and Lent, is the perfect season for bar and restaurant owners to begin Mardi Gras promotions, as February 5, 2008 marks the start of Mardi Gras. So, how exactly can Mardi Gras be promoted? While running ads in local newspapers can produce some business for a restaurant or bar’s Mardi Gras celebration, promotional products are more cost-effective because they have staying power.
In the article, “Recognizing the power of promotional products is key to building repeat business,” by Laura Walker, Walker said, “Unlike ads that can be overlooked, a good-quality promotional product is functional and used for a very long time.”
Simple, yet useful, promotional items such as napkins, coasters and plastic cups and mugs are ideal. These items can be imprinted with Mardi Gras salutations and the time and date of the holiday celebration. To make these items extra special, consider using the traditional Mardi Gras colors of purple, which stands for justice; green, which stands for faith; and gold, which stands for power.
Another useful item to give at restaurants and bars are imprinted glassware. Mugs that are personalized for the holiday can be used to serve drinks and patrons can also keep the glassware as souvenirs. Promotional products that can be used multiple times will remind patrons of the fun they had at your celebration each time the mug is used.
While promotional products are useful souvenirs, they can also make valuable coupons. Consider printing out coupon wooden nickels during Carnival season. These coupons could offer great drink specials if patrons collect a certain amount. This could entice people to come to your establishment throughout the season in preparation for the big day.
Another nice promotional idea for Mardi Gras is honoring New Orleans and using promotional products as fundraising items. For example, when patrons buy a hurricane, a traditional Mardi Gras beverage, state that all proceeds from these drinks will go to rebuilding New Orleans. This is a unique, and thoughtful way to celebrate Mardi Gras.
Through the use of traditional promotional items, such as coasters and napkins, and unique items, such as wooden nickels, your bar or restaurant will have a successful, and profitable, Mardi Gras celebration.
 |
|||
|
|
|
|
Subscribe to Absorbent, Ink. Marketing Ideas
