What men and women really want

We currently live in an era of mass customization where we design the product to fit our needs. In this era, we construct everyday products like cars and shoes to result in an item that suits us exactly. Take buying new shoes, such as a pair of Nikes, as an example. Rather than going to the mall, browsing through the limited choices of tennis shoes under the Nike brand, you can just hop on the internet, go to Nike’s website and design you conception of the perfect tennis shoe. Customization offers several benefits such as uniqueness and individuality, as well as suitability. These benefits can really help in promotional products also, especially with a premium campaign with a “his and her” theme.

The “his and her” theme for your promotional product campaign radiates an inclusive tone to your clients. It shows that rather than choosing a more generic product, you looked to more specialized items to give to your client. It relays a more comfortable and fun message while also delivering your corporate message. It incorporates the preferences of both populations of your target audience, male and female. Promotional products that can appeal to the entire population result in a higher usage of the brand, thus generating greater brand and message awareness and active participation in the brand.

Going back to the Nike example, a female Nike customer can customize a shoe that encompasses her passion for sports with a completely feminine look through color and pattern. It ensures that the audience will use the product more frequently because it appeals directly to their lives and wants. This gender customization makes the customers want to continue choosing Nike because it makes them feel special in the eyes of the brand.

With the seemingly limitless options in the promotional product industry, you can easily incorporate a “his and her” theme into your next marketing campaign. In even the last year, promotional products have grown to include more products that please both men and women. Filling a vanity bag filled with beauty products like make up brushes and cosmetic mirrors, as well as pamper products like lotion and lip balm will compliment your female clientele. They also serve as products she can take everywhere and use at anytime. This will increase your brand’s reach and exposure because they serve as simple, everyday products. So the next time your client uses your lip balm in public, she’s automatically advertising your brand name.

Just as the vanity bag appeals to your feminine population, a duffel bag with golf accessories and sports regalia will excite her male counterpart. Fill the duffle with things you know a man both wants and needs. Items like baseball caps, golf tees and towels and customized beer mugs can grab the attention of the client in a personal avenue. It demonstrates that you both know and care that the wants and needs of men and women can be completely different. It also allows for a couple to communicate your same brand, but on two different media.

Choosing and designing products that suit the wants and needs of your mixed gendered audience adds to the strength of your brand through higher awareness and exposure. It proves to your customers that you too understand the desire for mass customization and personalization of everyday, simple products. So take that classic cliché of men are from Mars and women are from Venus and apply it to your next set of promotional products.

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