The gift of goodwill

There is something about the winter holiday season that drives people to exercise goodwill. But with all the hectic activities that are often a part of the holiday season, individuals and businesses might miss the opportunity to take part in philanthropy. Businesses ought to keep in mind that goodwill builds more than an act of kindness passed on from one entity to another. It also builds a business' positive reputation, an intangible and valuable asset. Cultivating goodwill not only boosts employee morale, but it also adds brand value. Getting directly involved and devoting energy to hands-on volunteer work is usually the best option. It maximizes personal satisfaction and reduces concerns of charity budgets.

Here are some ideas on how your business can develop goodwill during the winter holiday season:

Embrace the power of the hand-written letter. Although e-mails are quick and efficient, they tend to be cold and ineffective. If certain employees have recent accomplishments that deserve praise, let them know through a short, hand-written letter. Better yet, let their families know, as well.

Provide gift-giving essentials such as wrapping paper, boxes and tape at the office for employees to take home. This can help calm down holiday stress and display a considerate management style.

Poll employees on their favorite causes and then make a donation to such charities in their name. Donations can be monetary or products can be submitted for charity auctions. Businesses can also provide supplies or giveaway prizes for charity events.

Take a day off or time during the weekends to do charity work. Groups of employees could gather to volunteer at a local soup kitchen or work at a holiday charity event. And it might not even be “work” at all. Groups can also visit retirement homes and childrens’ hospitals. Hardly anything beats the value of good company.

Create goodwill baskets filled with food and various essentials that can be delivered to homeless shelters. For shelters that house families with young children, include small toys inside the gift baskets.

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