We can help you find Promotional Products
We have thousands of promotional products not listed. Contact us and tell us what you need.
We will email or fax a proof to you for art approval before production begins.
When you get good at what you do, people start talking. Here is what they've been saying.
How to build a great promotional gift bag
From “How to Shop on eBay for Dummies” to “How to Lose a Guy in 10 Days,” how to’s are all the rage. It seems like we can’t do anything without being told how to first. As easy as shopping on eBay and dumping a boy can seem, they can be difficult tasks at times. Another example of a seemingly simple task is building a promotional gift bag. Building the perfect promotional gift bag for an event may seem easy, but it is not. A gif bag needs to include the correct amount of the right promotional products that appeal to your target audience. Making these decisions can even make a seasoned pro rip their hair out in distress. With a few easy and timeless tips, however, hair pulling and ripping can be kept at a minimum.
1. Taylor to the event: Not every event planner always makes gift bags for an event. Sometimes it’s a committee or person under the event planner that designs and fills the gift bag. In this case, know your event and all its details. Research the location, number of attendees, nature of the company and other events and gift bags done in the past. You want to make sure your promotional products match the theme and purpose of the event.
2. Be one with the target: No promotional product or gift bag is successful if it doesn’t appeal to the target audience. Ask yourself some questions: Who is coming and why? What would they like to receive from the company throwing the event? What kinds of activities do they do and like? When you know all the information about your target audience, you can begin to choose promotional products that fit into their lifestyles. You can choose the promotional products to put in your gift bag that will get the maximum use by the audience.
3. Know the promotional products: Now that you’ve all the information on the details of the event and the target audience, hit the promotional product sources and research the products available. What was popular a year ago may not work for a gift bag for an event now. You want to know what’s new and popular so your gift bags includes promotional products the target audience wants and will use repeatedly. Make sure your gift bag fillers dictate the message the company wants to relay to event attendees. The promotional products should encourage the target audience to want to attend another event hosted by the company. Also, remember to pick promotional products that have a long shelf life so that the company and its message remain in the target’s home.
4. Don’t go overboard: Once you find all the great promotional products for the gift bag, limit yourself to a reasonable number of gifts per bag. As much as people love to get free gift bags from a company, you don’t want to bombard them with one too many travel mugs or aromatherapy candles. Given that all the promotional products in the gift bag have your business’ brand logo on them, the audience can get overwhelmed and overexposed to the company—thus creating a somewhat negative impression and perception of the company.
5. Try a different approach to gift bag packaging: Sure, traditional paper gift bags work, but why not try putting all your goodies in a backpack or athletic duffle bag? They not only serve as yet another gift, but also get more use and mileage by the target audience. An alternative package makes your gift bag really stand out as a memorable piece of event regalia.
When constructed correctly, promotional gift bags given at your next event can have equal or a greater success than traditional advertising for both the company and event. The promotional products in the gift bags can encourage attendees to keep in close contact with you for your services. They serve as a constant reminder of you and your brand message. Follow these tips and take the stress out of the gift bag process so you can enjoy their success.
 |
||
|
|
|
|
|
|
|
|
|
Subscribe to Absorbent, Ink. Marketing Ideas
Really great deals on some of your favorite products! Limited time offers, order today!
Unique Promotional Products
We've rounded up some of our more unique promotional products and corporate gifts to provide you with some new ideas. Or give our pros in Client Services a call.
Promotional Ideas
For great promotional ideas, we've got them. Our Marketing Ideas are sure to stimulate your brain. Abby Ink, our Promotional Products Professional, is available to answer every question. And check out the AbInk Blog for more promotional fodder.
Saturday Hours Have Returned: Our Client Service Department is open from Noon-5pm CST on Saturdays.
New Products: New custom promotional products and personalized corporate gifts are being added to our catalog continuously. If you don't see a specific corporate gift or promotional item, please call us at 866-618-3471. We have thousands of products not yet listed on our site.
Many of our promotional items and corporate gifts can be ordered without an imprint directly from our site.
We're not talking ice cream here, but something just as good. The SCOOP stands for Save-Cash-On-Our-Products. Sign up and get exclusive industry insights and special pricing on custom promotional products and unique corporate gifts. And mums the word. We can't be giving these prices to everybody!
