Food gift baskets are the way to a client's heart
We all know the old saying, “the way to a man’s heart is through his stomach”, so why not take that idea and expand it for use in your next promotional campaign? Food as a premium serves as a universal treat to clients, employees and their families as well. From cookies and popcorn to candy and breath mints, you can logo a special goodie that can broaden your reach in an instant.
Food packages build stronger connections with the client because they serve as an personal way to connect with people. Not only do food packages relay your brand message, but also they send a message saying “thank you” or simply “hello.” On top of that, everyone enjoys the gift of free food! Even if the food product you chose does not appeal to all tastes, the message behind it will.
Because people share food on a regular basis, your brand can reach a larger number of people and sometimes result in free word-of-mouth advertising. In an article by Lisa Bennett in the November 2006 issue of Advantages Magazine, Dick Blakeney, president of Target Marketing, said, “When you send a gift like gourmet popcorn tins to a group of people, they have the tendency to congregate around it and talk to each other about the great gift. Plus, the tins are decorated so everyone knows where they came from. That generates positive word-of-mouth advertising for the client and helps cement their relationship.”
Gift baskets filled with food also offer an ideal promotional product that won’t break your marketing budget — especially when dealing with a large office or many clients. Gift towers or bags of coffee can last for quite a while, serving as a constant reminder of your company. They display the brand on a sought-after snack in an obvious location. In her article Bennett writes, “It [food] allows everyone in the office to share in the gift, and the client to stay within the budget, because it’s divided among so many people.” Basically, food products can go a long way toward generating positive feedback without costing an arm and a leg.
Furthermore, sharing does not just go on between employees in offices, but in the home as well. Many times clients take , filled with branded boxes of chocolates, tins of nuts and bags of hot chocolate, back home to share with the spouse and kids. This increases the exposure of your company while creating a positive perception with another audience not initially intended in the campaign, but welcome nonetheless. This promotion can get more personal because it hits the home of the clients in a means that everyone can enjoy.
In the end, promotional food products can offer a popular and successful gift that won’t break your budget or soon be forgotten. They also generate positive perceptions about your brand. Food premiums have enough mileage to reach a client, office and family, replaying your brand message all the while. After all, no one turns down a gift basket filled with yummy treats, especially treats with labels and branding from a favored company.
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