What's in a business name?
How many times have you walked away from meeting someone and immediately forgotten their name? Its okay, you shouldn’t be ashamed, it happens to everyone. In business, it is one of the key things that should be avoided at all costs. A client should never walk away from a meeting and wonder, “now what was the name of that company?” Your clients should always have your business name and tag line on the tip of their tongues. This way, they’ll know your business’ name when they call to conduct business.
Almost 9 out of 10 people say they have difficulty remembering business names. With these statistics being so high, it’s important to have a business name that will stand out in cluttered dialogue. So how do you do it? There are a lot of key things that can be done to come up with a creative business name that speaks to what the company is about. Here are a few:
1. Brainstorming. Brainstorming can be a great way to come up with a business name that is relevant to your company and the industry at the same time. It’s important for the brand name to relate to the industry so when people see the business name, they’ll know what service it represents. The last thing a business wants is a client or potential client to not know what your business service is.
2. Ease. Is the business name you choose easy to say and spell? People don’t want to mispronounce or misspell a business name in fear of being wrong, especially if they conduct business with you. Although a “different” business name may seem unique, make sure the business’ name is easy to say and spell.
3. Distinctive. It is imperative for clients to be able to distinguish your business name from the industry and from competitors. Even though a business name should reflect the industry, it shouldn’t repeat what the industry is. For example, bad tag lines include “fine dining.” The definition of fine dining is so broad that it varies from person to person. The tag line must be specific to your company, not your industry.
4. Test it. Even if a business name sounds great and seems like it should work, sometimes it doesn’t. Always test your business name and tag lines on at least ten people with minimal interest in the company. You can also choose to send out promotional products such as pens, coffee mugs or coasters with your business name to test on the public as well. This way you can ensure you’ve picked the right business name, tag line and slogans to represent your company.
5. Legality. Make sure the business name and any slogans associated with the company aren’t already trademarked. This could pose serious legal and credibility issues with the company. The last thing you want is to use money that could be spent on advertising to go to legal fees.
All of these tips are important to establishing good titles for your business, but the most important is making your company reflect its beliefs. The business name is an extension of the company and it is essentially about whatever the company represents. Have fun with it and make your business name stand out, not just for the name, but for the service.
 |
|||
|
|
|
|
